Why Us

Meet the founder

Sharon Mordecai

Director, Beauty Books

Sharon has 30 years experience in finance, having worked in accountancy practices since 1991. She founded Modina, a bookkeeping and payroll company in 2011, with the vision to offer financial support services to small businesses and drive growth through good financial management.

Client support is her passion and she takes pride in helping her clients achieve their potential. As a business owner she understands the pressure of running your own business and the trials business owners can face, especially when it comes to their finances.

Ready for a new challenge, she decided to combine her financial acumen with her passion for beauty to create Beauty Books, a bookkeeping and social media agency for independent salons and beauty businesses.

Why Choose Us

We’re a small business for small businesses, we’re a well-oiled machine getting on with everything in the background making financial management a seamless and effortless experience for you.

By providing us with a read-only feed from your business bank accounts, read-only access to your Point-of-Sale software and emailed invoices we can record your monthly cash-ins and cash-outs, manage your books and record your monthly income without you needing to lift a finger.

We can also analyse your sales information on a rolling basis and make you aware of any changes, and why they happened, throughout the month.

We understand and care about the hair and beauty industry. Already have an accountant but feel they lack the understanding of the hair and beauty industry to truly support your business? Beauty Books is for you! We even handle the transfer, having the awkward conversation and collecting all necessary information for you, so you’re free to run your business.

Want to use social media to drive business growth?

We can also help you achieve real business results through social media. We believe social media is key to helping small businesses unlock their potential, but know that as a small business owner, you often don’t have the time to focus on using these channels.

Our simple 3-step process will help you reach your customers and grow online.

Have a look at our services to learn more.

Working With Us

Book your discovery call.
We’ll talk you through our process and address any questions or concerns.

Choose one of our packaged plans.
We’ll email you a personalised plan, explaining how we can support
your business and cost, which you can go over in your own time.

Let’s get started!
We’ll talk to your accountant directly and collect all relevant
information from them. We take care of everything.